Business Strategy

Business Strategy

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What are your business goals? What are your KPIs? What are USPs? How do you communicate effectively with stakeholders? What is your ideal audience persona?

At ZMK Strategic Advisors, strategy is not just a plan; it's a powerful vision tailored for enduring success.

We specialize in crafting strategies that transcend traditional boundaries, ensuring that the value of your enterprise exceeds the sum of its parts. Rooted in a profound understanding of competitive advantage, our approach unlocks your strategic "sweet spot" to create sustainable, long-term value.

We articulate a compelling vision of your company as both exceptional and profitable, outlining specific moves to transform this vision into reality.

With us, planning & strategy becomes a roadmap, meticulously designed to leverage your advantages, drive growth, and achieve remarkable value creation, making your business truly outstanding and stock-worthy.

How we Help our Planning & Strategy Clients

Our corporate strategy consultants work with clients focused on answering questions in four key areas:


Mission, vision, and ambition: Who are we? Where is our industry headed? And where do we want to be five or ten years from now?
Corporate portfolio strategy: What is the overall logic of our business portfolio? And what are the roles and strategic priorities (generate cash, expand and grow, divest) of the business units it comprises?
Corporate growth strategy: What are business strategies for growth? Do we need to pursue new growth vectors? What are the key platforms that will realize our growth ambition?
Financial strategy: Do we have the right processes and policies to link strategy to value creation? Do we efficiently allocate capital and is the balance between reinvestment in the business and payouts to investors optimal? Do we have the right investors and investor story?


Learn about our Planning and Strategy Services:

  • Business Planning

    Tailored strategies outlining the roadmap for your business vertical/product growth & development

  • Brand Strategy

    Crafting a unique and compelling brand identity to stand out in the market. Customer persona development, branch benchmarking, audience segmentation

  • Corporate Strategy

    Comprehensive plans aligning your overarching business goals with market trends and opportunities

  • Corporate Governance Advisory

    Expert guidance ensuring ethical practices and compliance within your organisation

  • Pitch Decks

    Dynamic presentations designed to captivate investors, showcasing your business's potential, corporate profiling, management decks

  • Market Research

    In-depth analysis providing insights into consumer behaviour, market trends, and competitors

  • Go-to-Market Strategy

    Strategic plans to successfully launch and promote your products or services in a new market

  • Corporate Valuation

    Accurately assessing the financial worth of your company for various purposes

  • Change Management

    Smooth transition plans for organizational changes, ensuring minimal disruptions

  • Doing Business in India

    Expert assistance navigating the complexities of the Indian market, legalities, and cultural nuances

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